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The Levi Strauss & Co. is one of the largest companies in the world of clothing with stores in more than 110 countries. It has a majority market share in the jeans and trousers sector.

The mother of the Jeans, was founded in 1853 by Levi Strauss, a German immigrant of Jewish descent, who came to California during the gold rush and opened in San Francisco a subsidiary of the fabric company run by himself and the brothers and headquartered in New York.

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